Its first unveiling took place at the end of this past May, revealing the striking installation by Damien Hirst called “The Unknown” a tiger shark severed in three parts which hovers over the dramatic new lobby bar alongside Hirst’s Pharmaceutical series of technicolor dots. The impressive remodeling project was first teased with a new campaign dubbed “From Dust to Gold”, a dueling marketing concept to embrace the demolition of its storied past and celebrate the unfolding progress at the iconic property.
Olivia Steele's 'Wish you were here' neon phrase situated at the hotel check-in.
