Instagram is the 4th most-used social platform Instagram is the 9th most-Googled search termįacebook, Youtube and “weather” all beat out Instagram, but considering that Insta is primarily accessed through the app, this is an impressive number and more proof that your audience might be viewing your content through a browser - whether a mobile one or on their computer. It’s worth mentioning product names in your captions so web users can track them down if they’re inspired to buy.
That means you can’t count on everyone seeing features that are only available in the app, like product tags. Importantly, while most users login through the mobile app, this stat is a good reminder that people may be viewing your posts on their desktops or laptops, too. Instagram is the 8th most visited website in the worldĪccording to Semrush, based on total website traffic, Instagram is one of the world’s top 10 most-visited websites globally, with 4.25 billion total visits per month. Easily customize them in Canva, and start getting more engagement today. Bonus: Claim your free pack of 15 creative Instagram post templates made by Hootsuite’s professional graphic designers.
